The Ultra bottle is the results of a 5-calendar year quest by Johnnie Walker’s owner, Diageo, to discover the most sustainable and lightest packaging doable whilst retaining the posh aura on the franchise and its Distinctive blend of whiskies, which contain ultra-unusual Oban, Brora, Royal Lochnagar, and several other ghost distilleries.

Actual cost savings might be challenge and product dependent, but normally, impartial studies clearly show that, all else equivalent, for every gramme of glass decreased that means over half a gramme a lot less carbon emissions in creation.

Diageo’s experimented with sustainable packaging just before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle will be the idea in the spear for glass—specifically for organizations wishing to sell in Europe.

At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has long been developed by adopting a test-and-discover design, creating and exploring devoid of limitation and imagining what the way forward for light-weight luxurious packaging could convey.

We hope that our discoveries should have a good influence within the broader field and assistance explore new possibilities for lighter, lessen carbon packaging alternatives.”

From peaty whisky to fruity whisky, lean on our professional insights to find the complete variety and character of different whisky flavours.

In the course of its five years of study, the brand name is granted a United kingdom patent4 and also to really encourage even further development in the industry – As well as in a primary for Diageo – a license into the patent will probably be provided on a royalty-free basis to anyone in the world who needs to share in these discoveries.

Johnnie Walker Blue Label Ultra could be the model’s lightest 70cl Scotch whisky glass bottle up to now and to the ideal from the manufacturer’s knowledge and investigation, the earth’s lightest 70cl Scotch whisky glass bottle2 . The design can take Daring more info strides and dares to experiment with a recognised paradigm of luxury.  

Weighing 180 grams, the Blue Label Ultra bottle is actually a glimpse into the future of sustainable luxurious spirits packaging

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Diageo has stated the “Earlier claimed ‘lightest weight scotch whisky bottle’ was launched by a United kingdom retailer and weighed all around 298 grams.” 

“We took our vision to your staff of specialist glassmakers and throughout a 5 12 months check-and-find out method little by little identified how to make sophisticated, light-weight glass. The complex challenges that lightweighting provides led us to incorporate various design and generation requirements that we could not have envisaged Firstly of our journey; through the necessity of the tear fall shape which Now we have moulded to even now mimic the iconic square method of Johnnie Walker bottles, into the addition of a protective cage to allow for the round foundation, and also the hand-making and filling of every individual bottle in order to avoid damages in output.”

“In lieu of hold this new understanding close to our upper body, we’re energized to be offering a royalty-cost-free licence to our granted UK patent to the globe.

The reveal of Johnnie Walker Blue Label Ultra indicators the brand’s commitment to innovation, with hopes that the ground-breaking structure could inspire the greater high-class, lightweight, and minimal-carbon whisky bottles of tomorrow. 

“You can say it's beneficial that we’re having forward with the curve with all of the laws. But we’d started out [Ultra] in advance of [PPWR rules] had been posted,” says Lindley, adding that it’s critical for Diageo to prioritize because it’s a “considerable modify for [all our liquor classes] to be considering minimal doable packaging bodyweight.

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With our devoted target presenting lightness across just about every layout ingredient, we introduced a exact lattice stopper, a bamboo frame along with a protective transportation box.